Joëlle Acoury Kurdy studied make-up and body artistry in Paris and Beirut. In 1972, she was attested by Le Ministère de l'Education Nationale et des Beaux Arts in Lebanon. In 1976, she moved to Abu Dhabi and in 1994 established the first Luxury Beauty Centre in the UAE. She celebrated art by commissioning her space to exhibit artists and art courses. Joëlle is a self- taught artist. Her inclination towards the arts started from a very young age and throughout the years she experimented with various techniques from silk painting to charcoal drawing, acrylic to ceramics, and water and oil painting. She dedicated herself to learning art techniques through private lessons with well-known artists and travelled to numerous museums and art exhibitions around the world.